Business Team
As competition in the global mobile phone case market becomes increasingly fierce, brands are facing multiple challenges such as “product homogeneity”, “long proofing cycle”, “difficult to control quality” and “follow-up service”. As an industry-leading mobile phone case customization service provider, VAWI helps customers bring products to market at the fastest speed, best quality and lowest cost with innovative technology, efficient processes and strict quality inspection. All of this is inseparable from the joint efforts of six senior experts in our business team – they use their expertise and enthusiasm to customize winning solutions for each brand to ensure that every cooperation with you exceeds expectations.
Rudy | Market Development Director
Rudy graduated from Tsinghua University with a major in business management and studied market strategy at a top European business school. Since joining VAWI, she has successfully identified the differentiated needs of high-end German users for mobile phone cases through large-scale consumer research and competitive product analysis.
In the second quarter of 2024, Rudy led the team to establish strategic cooperation with Amazon.de, MediaMarkt and 12 regional distributors in Germany, which not only enabled “NordicShell” to achieve sales of 180,000 euros in the first month in Germany (a year-on-year increase of 72%), but also laid a solid foundation for “TropicCase” to double its order volume in the Southeast Asian social e-commerce channel.
Ivy | Project Delivery Manager
Ivy holds PMP and Agile Scrum Master qualifications and is responsible for full-link project visualization management. She built a Jira+Confluence+Tableau linkage platform to present requirements, progress, risks and resources in real time, and improve cross-departmental communication efficiency by 30%.
In 2024, under her agile iteration and “24-hour response” mechanism, the “EcoShell” project achieved zero delays for 30,000 orders and a customer satisfaction rate of 4.9/5; the optimization of the overseas warehouse zoning shipping process of “UrbanTrend” also increased delivery efficiency by 35%.
Lisa | Quality Tracking Supervisor
Lisa is good at implementing Total Quality Management (TQM) and Six Sigma (6σ), and has led the introduction of ISO9001 and IATF16949. At VAWI, she introduced 12 sets of testing equipment such as military standard drop, high and low temperature cycle, salt spray aging and three-coordinate measurement to achieve multi-dimensional quality monitoring from incoming material inspection to shipment inspection.
Through the linkage of ERP + MES system, Lisa established a 100% batch traceable data chain, the monthly defect rate continued to decline, and the annual average yield rate increased by 1.5%. In 2024, the qualified rate of 50 batches of “Mass Consumption Series” was 99.6%, and the passing rate of military-standard drop was 98.5%; the entire series of “PremiumGuard” passed the military standard test and received five-star praise on European and American platforms.
Sunny | Customer Relationship and Digital Marketing
Sunny is proficient in B2B digital operations and CRM management, and is good at converting market insights into precise content and activities. The “VAWI Business Newsletter” she led reached 8,000+ brands per month, with an open rate of 56% and a click-through rate of 24%; through LinkedIn targeted delivery and personalized email follow-up, the number of inquiries on the official website increased by 85% within 3 months.
In the 2024 “TechCase” project, Sunny helped sign 10,000 annual orders with a contract value of US$450,000; planned online customized live broadcasts and offline VIP thank-you meetings, attracting 600+ brands in total, with a subsequent cooperation rate of 72%.
Cathy | Key Account Manager
Cathy has a master’s degree in foreign economics and trade, and has worked as a senior business consultant in a multinational consulting firm. She is familiar with procurement processes and compliance requirements in Europe, the United States and the Middle East. She tailored a set of contract templates for the international brand “UrbanGuard” covering “delayed payment”, “quality repair compensation” and “third-party supervision”, reducing the risk of project delay to 0.8%.
In 2023, the 20,000 OEM projects led by Cathy not only achieved zero-complaint delivery, but also won the customer’s follow-up order of 60,000 additional pieces; in the same year, in the “GlobeArmor” Middle East project, she closely coordinated compliance audits and stage acceptances to achieve a 100% pass rate.
Fannie | Business Solution Consultant
Fannie has a master’s degree in materials engineering and has participated in the national “degradable biomaterials” scientific research project. She has in-depth research on the performance of PC, TPU, silicone and wood composite materials. At VAWI, she is famous for innovative processes and extremely fast solution iteration: the “nano antibacterial coating” developed has passed the SGS 99.9% antibacterial test; the holographic laser engraving process gives the product a micron-level three-dimensional light effect.
In 2024, she cooperated with the e-sports brand “GameForge” and completed the entire process from concept to sample in just 9 days, helping the first batch of 5,000 limited shells to sell out within 36 hours of going online, achieving 180% overbooking.
Team Style
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Business Team
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Exhibition Style
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Conclusion
From market insight to business negotiation, solution design to agile delivery, strict quality inspection to digital operation, the VAWI business team has helped many brands stand out in the mobile phone case customization market with the three core advantages of “end-to-end one-stop”, “data-based transparency” and “continuous innovation”. Every time we implement a strategy, every process control, and every customer companionship, it comes from the ultimate pursuit of professionalism and responsibility to partners.
Contact the VAWI business team immediately and let Rudy, Ivy, Lisa, Sunny, Cathy and Fannie tailor a winning plan for you and work together to write a new chapter in brand customization!
